Minerva Aesthetics - in the works
Minerva Aesthetics is reshaping the medical aesthetics landscape — trading sterile perfectionism for sovereignty, story, and unapologetic self-devotion. Ritual Creative Co. partnered with founder Jess to articulate a voice and visual world that simply didn’t exist in her field yet: bold, intelligent, subversive, and grounded in the belief that beauty is a form of self-authorship.
From the beginning, this project was more than brand identity. It was a full strategic reframe — defining how Minerva would show up culturally, digitally, and eventually in physical space. We built a brand world designed to cut through the clinical sameness of her industry, giving her a language, tone, and visual system that amplifies her disruptor energy with precision and depth.
Our studio developed the aesthetic foundation (typography, glyphs, editorial direction), as well as the communication architecture that guides everything from patient experience to spatial mood planning. Jess has described the execution as a direct match to the vision she’s carried for years — finally materialized.
This project is currently in development as we build the full digital ecosystem and prepare the brand for its future brick-and-mortar experience.
Scope: Brand Identity, Strategic Positioning, Narrative Architecture, Visual Language, Editorial Direction, Signature Glyph System, Website Design (In Development), Spatial Mood Planning (Foundational).
