About the Studio
Ritual Creative Co. is a design and creative direction studio
building brand worlds, digital platforms, and atmospheric experiences
for purpose-driven organizations.
We work at the intersection of narrative, identity, and sensory design —
shaping how ideas feel, function, and live in the world.
Our work centers on clarity, concept, and craft.
We create systems that hold their shape over time, and
experiences that stay with people long after they’ve stepped into them.
Our Approach
Every project begins with listening — to the story, the space, the audience, and the vision beneath the brief. From there, we translate intention into form through concept-first design, visual language systems, and thoughtful digital environments.
We prioritize work with clients who value meaning, precision, and a strong point of view.
Our studio process is collaborative, structured, and immersive, blending strategy with atmosphere and storytelling.
Ritual Creative Founder
Lynae (Of-Howl)
Creative Director & Studio Lead
Lynae is a creative director and visual storyteller with over a decade of experience designing brand identities, digital platforms, and immersive creative experiences. Her work blends conceptual clarity with artistic instinct — a balance that has shaped brands, spaces, and communities across industries.
Before founding Ritual Creative Co., she built a multidisciplinary background spanning branding, fashion, digital design, experiential programming, and narrative development. She has spent the last ten years working deeply with purpose-driven founders, cultural organizations, and creative communities, helping them give shape and language to the worlds they’re building.
Her perspective is influenced by place, culture, and the alchemy between design and human experience. Of-Howl is both a signature and a creative lens — a way of approaching work that honors instinct, atmosphere, and the deeper story within every project.
House of-Howl
House of-Howl is Ritual Creative Co.’s imprint for large-scale, experiential, and multi-sensory projects. It is where spatial storytelling, immersive concept work, and world-building come together — weaving narrative, environment, and atmosphere into cohesive creative experiences.
This imprint serves as the studio’s creative lab for collaborations with architects, interior designers, cultural institutions, and multidisciplinary teams shaping physical and digital environments. House of-Howl expands our practice beyond traditional brand identity into the realm of place-based design and experiential creative direction.
What We Do
We design:
Brand identity systems
Digital platforms and websites
Creative direction for campaigns & content
Experiential concepts and spatial storytelling
Visual language, narrative, and tone-of-voice systems
We work with:
Organizations and founders with purpose at the center
Cultural and community-oriented projects
Emerging and established brands seeking distinct, memorable expression
Creative teams needing direction, clarity, and cohesive identity