Bones & Folklore is a project born of years of creative collaboration with author and witchcraft educator Danielle Dulsky. Six years after co-creating The Hag School together and developing countless courses, retreats, trainings, and membership collectives, we launched this new platform as a home for her 300-hour advanced teacher training program. Danielle and I first met in her yoga teacher training in 2016, so it was a full-circle joy to bring a fresh brand to life together.
As Creative Director of both Bones & Folklore and The Hag School, I led the full build of this program—from branding and web design to email campaigns, affiliate strategy, and social media marketing. On the backend, I created the classroom space and handled every visual element: graphics, animations, song slides, and video editing for the nine-month program, which includes three video lessons per week.
Now in its first year and officially Yoga Alliance Certified, the program continues to receive an outpouring of gratitude from participants. We’re proud to be opening applications for 2026, with a living, breathing platform that truly captures the spell of the work.
