Bones & Folklore - training program
Bones & Folklore is a global, mythic, multi-layered storytelling school led by author and teacher Danielle Dulsky. Ritual Creative Co. was brought in to reshape the brand world, clarify the narrative, build a cohesive visual system, and design a digital platform that could hold nine months of immersive teaching.
Behind the Work
Bones & Folklore emerged from years of creative collaboration with author and witchcraft educator Danielle Dulsky. After co-creating The Hag School and developing courses, retreats, trainings, and member collectives, our studio partnered with her to build a new platform for her 300-hour advanced teacher training program.
Ritual Creative Co. led the full creative direction and production process: brand identity development, web design, email campaigns, affiliate strategy, and social media rollout. Our team also created the classroom environment and produced every visual asset for the nine-month curriculum — graphics, animations, song slides, and video editing for weekly lessons.
Now officially Yoga Alliance–Certified and in its first year, the program continues to receive a remarkable outpouring of gratitude from participants. Applications for the 2026 cohort are open, supported by a living platform that fully captures the depth and atmosphere of the work.
